ADVERTISING & MARKETING:  
arming you with the right tools

  •  1:08 hours (1 CPD Unit)
  • for all lawyers  
Category: Professional Skills I Topic: Delegation
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Session overview
Laura draws on her extensive experience and recent case law to provide step-by-step guidance on the ACL and industry codes and what to look out for when reviewing marketing copy. You won't want to miss Laura's insightful tips on how you can strike the right balance between compliance and creativity. 

WHAT'S INCLUDED:

  • Laura's talk on marketing & advertising
  • session materials 
  • record of completion 

  I WILL LEARN:

  • the relevant ACL provisions (including penalty provisions) 
  • about the applicable industry codes
  • how to review marketing copy and recognise red flags 
  • the outcome of recent case law 
  • the particulars around online and social media advertising 

ABOUT OUR SPEAKER

LAURA HARTLEY 

PARTNER
Addisons 
e: laura.hartley@addisons.com
w:
www.addisons.com
ABOUT LAURA
Laura Hartley specialises in corporate, commercial and competition and consumer law, with particular expertise in advertising and marketing in the consumer goods industry.

Laura’s clients include The a2 Milk Company Limited, Bega Cheese Limited, The Coca-Cola Company, Colgate-Palmolive, Mitsubishi Electric and SC Johnson. She provides her clients with day-to-day clearance on their advertising campaigns from concept to execution, as well as strategic advice on the advertising and marketing challenges they wish to launch against their competitors and defence strategies against those launched against them.

Laura also has an intimate knowledge of the various voluntary codes that affect advertising and marketing having been Company Secretary of the Australian Association of National Advertisers and its self-regulatory body, AdStandards, for almost ten years.

Laura was Managing Partner of Addisons from 2011 to 2017, has been a director of KU Children’s Services since 2012 and Chair of its Board since 2017.